At The House of Patola, we are guided by an unshakable passion for Patola, a weave that embodies India’s cultural soul and centuries of artistry. For our founder, Pujaa Shah, Patola is not just fabric, it is a legacy reborn through every design.
Our vision embraces the finest of India’s handcrafts yet Patola remains at the heart of who we are. With inspirations taken from the regal elegance of Jaipur and Bhavnagar, or focus is to transform pure silk Patola into elegant, modern, and wearable pieces that still remain rooted to the heritage.
Working with Patola is demanding, intricate, rare, and revered. But in this challenge lies our devotion. Under Pujaa Shah’s guidance, we have spent over two years creating just 35–40 pieces, each one woven with purpose, precision, and pride.
This is not fashion alone.
This is heritage revived.
This is Patola, redefined.
For me, design has never been just about clothes, it has always been about expression, heritage, and identity. Patola, with its depth and intricacy, holds a special place in my heart. It is more than fabric; it is a story of culture, devotion, and resilience.
When I began The House of Patola, my vision was simple: to honour tradition while making it relevant for today. Each piece we create is an effort to bridge heritage and modernity bold, wearable, yet deeply rooted in craft.
Working with Patola is not easy. It is time consuming and rare but intricate which inspires me to make dresses. Every dress made by me is an amalgamation of patience, accuracy and precision. I wish that every woman who wears Patola not just feels beautiful, but also empowered and holds the pride of carrying India's cultural soul.
Pujaa Shah
Founder, The House of Patola